hibi, which means 'day to day' in Japanese, represents a harmonious fusion of two traditional crafts from Hyogo Prefecture: the incense of Awaji Island and the matches of Harima. This collaboration led to the creation of incense sticks that can be ignited like matches, providing approximately ten minutes of soothing aroma. Each fragrance is derived from herbs cultivated by local incense producers using time-honored methods, ensuring authenticity and quality. The compact design makes hibi incense ideal for daily use, allowing users to effortlessly incorporate moments of relaxation and sensory pleasure into their routines. With a commitment to simplicity and elegance, hibi transforms the traditional incense experience into a modern, accessible ritual.