Founded in 2020 by British designer Aaron Probyn, the brand operates on the principle that good design lasts a lifetime. With nearly two decades of experience collaborating with renowned brands such as Habitat, Conran, and Tom Dixon, Aaron brings a wealth of expertise to his eponymous line. The collection features a cohesive range of beautifully designed products, including tableware, lighting, and accessories, all intended to be both useful and emotionally engaging. Emphasizing sustainability, the brand consciously selects materials and manufacturing methods to minimize environmental impact, ensuring each piece can be enjoyed for years to come.